ACEC-Ontario’s Future Leaders Network hosted the online learning session “Brand You: Elevate Your Professional Presence”, a workshop-style event designed to help emerging professionals stand out in today’s competitive industry. The session aimed to equip participants with practical tools for enhancing personal branding and self-promotion.
Our ACEC-Ontario allies, Matchfield – A Raise Company and New Initiatives Marketing, shared essential strategies for marketing oneself effectively—whether to advance a career, expand a network, or refine a professional image.
Participants learned how to craft a compelling elevator pitch, present themselves confidently in networking settings, and strengthen their presence on social media platforms.
Shelley Hull, Director, Marketing and Brand at Raise, guided attendees through the process of developing a compelling personal brand by leveraging their unique stories to build credibility and influence. She shared insights on refining messaging and articulating value in a way that resonates.
Jennifer Kelly, Founder of New Initiatives Marketing Inc., offered her expertise on maximizing LinkedIn’s potential—going beyond profile basics to demonstrate how to contribute meaningfully, engage in professional discussions, and grow a strong online network.
