April 16 at 12:00 pm – 1:00 pm
Register before 12 PM on April 11, 2025.
Join us for “Brand You: Elevate Your Professional Presence” online learning session, designed to equip emerging professionals with the skills to stand out in today’s competitive industry. This workshop style event is being brought to you by ACEC-Ontario’s Future Leaders Network, with the goal of helping you elevate your personal branding & self-promotion. Our ACEC-Ontario allies, Matchfield – A Raise Company and New Initiatives Marketing, will provide essential strategies to help you effectively market yourself.
Learn how to craft a compelling elevator pitch, present yourself confidently in networking settings, and establish a strong professional presence on social media. Whether you’re looking to advance your career, build your network, or refine your personal brand, this event will provide practical insights to help you succeed.
Speaker Shelley Hull, Director, Marketing and Brand, Raise will share the process for developing a compelling personal brand and leveraging your unique story to build influence and credibility. Whether you’re refining your elevator pitch or navigating professional networking, Shelley will help you craft a personal brand that stands out and clearly articulates the value you bring to the world.
Speaker Jennifer Kelly, Founder and Leader, New Initiatives Marketing Inc. will share her insights on optimizing your LinkedIn presence. Beyond the basics, she’ll guide you through setting up a professional profile, crafting meaningful contributions, and engaging thoughtfully in online discussions. Learn how to share insights, comment effectively, and build a strong, professional network with impact.
This event is an initiative by ACEC-Ontario Future Leaders Network and is open to all. Don’t miss this opportunity to gain valuable skills.
Event Details:
Date: April 16, 2025
Time: 12:00 – 1:00 PM
Format: 45 minutes of content + 10 minutes Q&A
Please direct any questions to Valeriia Makarenko at vmakarenko@acecontario.ca.
Speakers:
Shelley Hull, Director, Marketing and Brand, Matchfield – a Raise company.
As a seasoned marketing professional with a deep passion for branding and storytelling, Shelley specializes in helping individuals and businesses craft compelling narratives that elevate their presence and make a greater impact. With extensive experience in marketing strategy, digital content creation, and brand development, Shelley understands the power of personal branding in today’s competitive landscape.
Throughout Shelley’s career, she has successfully guided professionals in positioning themselves as thought leaders, helped strengthen their online presence, and helped them to leverage strategic marketing to stand out from the crowd. She believes that the key to a strong personal brand is rooted in authenticity and aligning your actions, words, and online presence with your core values.
Jennifer Kelly, Founder and Leader, New Initiatives Marketing Inc.
Jen Kelly is the founder and leader of New Initiatives Marketing Inc. (NIM), a marketing firm that partners with growing Canadian and American B2B companies that secure work through competitive processes like RFPs. With over 17 years of marketing experience before founding NIM in 2009, Jen honed her skills at tier-one organizations, including the Financial Times UK, Siemens, and Motorola. Drawing from this background, she has built NIM to provide tailored marketing strategies that help smaller businesses compete effectively and thrive in today’s demanding market.
Disclaimer – Privacy & Data Sharing Notice
By registering for this event, you acknowledge and agree that your registration details (including name, company, job title, and email) may be shared with our third-party ally presenters for the purpose of facilitating this session. These third parties may contact you regarding their presentation, but your information will not be sold, distributed, or shared beyond these event partners.
If you have any concerns or wish to opt out of data sharing, please contact us at communications@acecontario.ca.