Discover Strategies for Success: Marketing and EDI for Smaller Consulting Engineering Firms
February 24, 2025 at 10:00 am – 2:00 pm
Join us for a full day of tailored learning and networking designed exclusively for smaller, leaner consulting engineering firms.
This in-person event brings firms together to discuss the critical issues that impact their businesses and bottom lines. Gain actionable strategies from industry experts, connect with like-minded professionals, and leave equipped with tools to elevate your firm’s success.
The day will be structured with a morning session “Engineering Success: How Strategic Marketing Can Elevate Your Consulting Firm”, networking lunch sponsored by New Initiatives Marketing, concluding the day is afternoon session titled “Engaging EDI: Building Inclusive Teams and Workplaces”.
NOTE: Engaging EDI: Building Inclusive Teams and Workplaces may also be attended online only.
This event is not just for engineers! Whether you’re a firm leader, team member (in any role at your firm), or aspiring future leader, this event offers an invaluable opportunity to grow both professionally and personally.
Don’t miss out—secure your spot today! Space is limited.
(This event is an initiative by ACEC-Ontario Small Business Network)
In case you have questions about the event, please contact, Priyanka Anand, Events & Marketing Specialist at panand@acecontario.ca.
Agenda:
10:00 AM – Tea/Coffee Break
10:30 – 11:30 AM – Engineering Success: How Strategic Marketing Can Elevate Your Consulting Firm with Jen Kelly (In-person only)
11:30 AM – 12:45 PM – Networking Break Sponsored by New Initiatives Marketing Inc.
12:45 – 2:00 PM – Engaging EDI: Building Inclusive Teams and Workplaces with Russell Pollard (Hybrid)
Morning Session: Engineering Success: How Strategic Marketing Can Elevate Your Consulting Firm (In-person only)
Consulting engineering firms must do more than deliver exceptional projects—they need to stand out and connect with clients before opportunities arise. This talk, tailored for consulting engineering professionals, explores how strategic marketing can help your firm win more business, attract top-tier talent, and build long-term client relationships. You’ll learn how to position your firm as a leader in your field, enhance your RFP success rate, and leverage cost-effective marketing strategies to grow your business without overwhelming your team. This talk is designed for leaders who want to explore the benefits of marketing without overwhelming your team. Whether you’re just starting to think about marketing or looking to refine your approach, this talk will equip you with the tools and confidence to elevate your firm’s visibility, reputation, and success.
Meet Speaker: Jen Kelly, Founder, New Initiatives Marketing Inc. (NIM)
Jen Kelly is the founder and leader of New Initiatives Marketing Inc. (NIM), a marketing firm that partners with growing Canadian and American B2B companies that secure work through competitive processes like RFPs. With over 17 years of marketing experience before founding NIM in 2009, Jen honed her skills at tier-one organizations, including the Financial Times UK, Siemens, and Motorola. Drawing from this background, she has built NIM to provide tailored marketing strategies that help smaller businesses compete effectively and thrive in today’s demanding market.
Afternoon Session: Engaging EDI: Building Inclusive Teams and Workplaces (Hybrid)
This talk draws from a survey of over 600 consulting engineers and architects, alongside industry research, to explore how supporting EDI can impact workplace culture, leadership, and business success. We’ll discuss the current state of EDI within professional services firms and delve into the challenges and opportunities in creating more inclusive environments.
Through relatable examples and actionable strategies, you’ll learn how EDI principles can strengthen employee engagement, enhance leadership practices, and align with your firm’s objectives. The session will be focused on what will be useful for small, owner-led consulting engineering firms.
NOTE: Engaging EDI: Building Inclusive Teams and Workplaces may also be attended online only, see ticket options below.
Meet Speaker: Russell Pollard (he/him), MBA
Russell is a frequent speaker in the AEC sector on topics of workplace culture & leadership, marketing & business development, and equity, diversity & inclusion. He has supported several consulting engineering and architecture firms improve how they lead their businesses and people. Russell has a Master of Business Administration, Bachelor of Interdisciplinary Leadership, and Certificates in leadership and inclusion.
THANK YOU
NETWORKING LUNCH SPONSOR
Note: Please log-in to your member account to register or purchase membership. In case you require assistance in setting up your account, email communications@acecontario.ca.
